1 – Digital advertising and online advertising:
These are very similar to the ads of traditional and in which the advertiser buying ad space or impressions from other sites and are usually advertised site which are related to some extent to the product to be marketed, and the purpose of these ads is to bring visitors and convert those visitors into customers as a final result.
There are many types of digital advertising, such as those advertising Affiliate Programs.
2 – Social Media:
Marketing is aimed through this channel to reach target audiences through social networking sites and depends on marketing by social media to build social groups interested in the brand and addressing the target audience by sharing the contents of exciting interesting pictures such as information, blog entries, videos, E-Books.
3 – Search Engine Marketing:
There are two types of channels, SEO and the free kind, which aims to increase the visibility of the site to be marketed on the search engine results pages SERPs. To understand search engine algorithms and produce high quality contents permanently and bring links from other sites, search engines comply with guidance in this area and many, many other factors.
The second type of types of search engine marketing is a kind where paid text ad appears above the search results pages and are usually advertised on every search results page. In other words, you ask the advertiser of the search engine to show his announcement when users search for certain keywords chosen by the advertiser himself.
4 – Marketing via e-mail Email Marketing:
This channel depends on sending brochures or postcard advertising the contents of the e-mails to the target audience. It is preferred professionally to use this type of marketing to obtain prior approval from the alleged recipient of this public emails and it provides an easy way to unsubscribe from the service.
Later comes the role of in-depth market research process and to answer the many questions … such as the status of competition in general and public customer’s specifications … Where will stand site locations toward competition? … Who are the audience of consumers or users? What is the behavior on the Web, ‘What are the sites they visit, what are their age, their interests, their whereabouts, their nationalities?
Commercial sites or e-marketing sites are web sites through which a marketer can specify the fruits of the money spent on their ad campaign ROI and unlike traditional marketing, which often depends on the comparison of revenues of the business before and after and subtracting from the advertising campaign, which is often lacking in precision.
BENEFITS OF MARKETING ONLINE
The benefits of marketing online are so many. There are so many benefits of marketing online that it could make your head spin. The bottom line is that the internet is an excellent medium for getting customers and for expanding your product base. If you’re wondering what some of the benefits of marketing online are, then this article is for you.
If you wanted to start a business offline, you would more than likely have to take out a business loan to get started. You would probably need around $50,000 to get started and would have to rent out a space to host your business from. Starting a business is tough to do offline, and with the rising costs of doing business, it’s hard to make any real significant profits.
But online, it’s totally different. I would say you can start a business on the internet for less than $200 – maybe even $40. All you would need is a website, an auto responder to keep in contact with customers, a product to sell, and a marketing strategy. All of this would probably cost you no more than $40.
With this low cost to get started, you may be wondering why everyone isn’t signing up to do an online business. Well the fact of the matter is that a lot of people are. The problem is that a lot of people just fail to make their online business a success, and people are dropping out from the internet right now as we speak.
This is one of the biggest benefits of marketing online but it isn’t the only one. Let’s take a look at one of the other benefits of marketing online and doing business.
Well in any business, getting customers is tough. If getting customers were easy, almost everyone who started an online business would have success. But as we all know, this isn’t the case. However, the internet makes it possible for you to shorten the guesswork and the amount of time that it would take for you to get customers.
Unlike offline marketing, there are just so many ways to get customers for free. You don’t have to rely solely on advertising as the only way to build a business. There are people out there where their only business is via the use of free marketing – and you can do the same thing too.